PHIR SE UDD CHALA (2026)

In India, financial education is still not a mainstream conversation. Fiction, on the other hand, is a format that everyone consumes. Unlike finance content, fiction feels approachable to everyone.

Phir Se Udd Chala is trying to merge these two worlds. By removing confusing Excel sheets from money conversations and presenting personal finance through fictional storytelling. So that, hopefully, more people take an interest in personal finance and take the first step in their money journey